Organic Way (Oway) is the world’s first professional organic hair colour, care and styling line with biodynamic, organic and fair trade ingredients. Our green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins. Oway lets you immerse your clients in a multi-sensory
Organic Way (Oway) is the world’s first professional organic hair colour, care and styling line with biodynamic, organic and fair trade ingredients. Our green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins. Oway lets you immerse your clients in a multi-sensory, non-toxic salon experience with active botanicals and pure essential oils.
Set among the lush, rolling hills of Bologna, northern Italy, lies the Ortofficina farm, a tranquil estate filled with lavender, sage, rosemary, and thyme. Covering 50,000 sqm of fertile land, the farm provides the medicinal herbs that make up the products of botanical Italian haircare brand Oway. What’s special about these herbs is that
Set among the lush, rolling hills of Bologna, northern Italy, lies the Ortofficina farm, a tranquil estate filled with lavender, sage, rosemary, and thyme. Covering 50,000 sqm of fertile land, the farm provides the medicinal herbs that make up the products of botanical Italian haircare brand Oway. What’s special about these herbs is that they are not only organically grown but they are biodynamic as well, grown in accordance with biodynamic farming methods.
Angel en Provence haircare range is specifically formulated using natural ingredients elichrysum, verbena, orange flower, lavender, rosemary, green tea, rose and grapefruit, all sourced from the En Provence area in the south of France. Angel en Provence range does not use any sodium laureth, laurel sulphate, parabens, mineral oil, paraffin oil or propylene glycol. The range is 100% cruelty free.
🍂 Experience the power of biodynamic farming, where Oway's ingredients are cultivated in harmony with nature, resulting in products that are not only effective but also sustainable.
🍂 Oway is committed to sourcing ingredients that are sustainably harvested and ethically obtained, ensuring that your hair care routine is not only good for you but also for the planet.
🍂 Oway takes pride in its commitment to the environment. With earth-friendly packaging made from recycled materials, you can enjoy your hair care routine knowing that you are minimising your ecological footprint.
🍂 Oway believes in beauty without cruelty. Rest assured that all Oway products are cruelty-free, meaning they are never tested on animals, allowing you to enjoy luxurious hair care guilt-free.
🍂 By choosing Oway, you are making an ethical beauty choice. Oway's products are crafted with integrity, ensuring that you can feel good about the products you use on your hair.
🍂 Global Consciousness: Oway's commitment to global consciousness extends beyond just hair care. By supporting Oway, you are joining a movement that values sustainability, ethical practices, and the well-being of our planet.